Tsuki is a poetic brand concept for ceremonial matcha and tea accessories, inspired by the phases of the moon and the quiet depth of Japanese aesthetics. Each blend represents an emotional state or life transition – from growth and clarity to rest and reflection – connected to a specific lunar phase.

The visual identity is built around hand-painted ink illustrations, created by myself using traditional Sumi-e brush techniques. Each moon was painted with black ink and brush to capture atmosphere, movement, and calm simplicity. The brand is Japanese-inspired, yet reimagined in a minimal and contemporary way.